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Nenne die Elemente der Marktanteil-Marktwachstum-Matrix (BCG-Portfolio)
Nenne die Elemente der Marktanteil-Marktwachstum-Matrix (BCG-Portfolio)
Nenne die Elemente der Marktanteil-Marktwachstum-Matrix (BCG-Portfolio)
Stareinheiten ("Stars", KOSY oben rechts): schnell wachsende Spitzenreiter, gute Gewinnerwartung, hohe Investitionserfordernis um weiter zu kommen. Startegie: Investieren und Wachsen,
Cash-Einheiten ("Cash-Cows", KOSY unten rechts): überragende Marktstellung bei geringen Kosten, Gewinn und Cash-flows sind hoch, geringes Wachstum -> deswegen geringe Investitionsansprüche. Strategie: Position halten,
Nachwuchseinheiten ("Question Marks", KOSY links oben): hohe Investitionserfordernisse wegen starken Wachstum, geringe Mittelfreisetzung aufgrund geringer Marktanteile. Strategie: Selektieren, chancenlose Produkte absetzen
Problemeinheiten ("Poor Dogs", KOSY unten links): schlechte Marktposition sowie Kosten- und Ertragssituation, Kosten für Sicherung der Marktposition werden nicht wieder gewonnen. Strategie: Desinvestieren
Stareinheiten ("Stars", KOSY oben rechts): schnell wachsende Spitzenreiter, gute Gewinnerwartung, hohe Investitionserfordernis um weiter zu kommen. Startegie: Investieren und Wachsen,
Cash-Einheiten ("Cash-Cows", KOSY unten rechts): überragende Marktstellung bei geringen Kosten, Gewinn und Cash-flows sind hoch, geringes Wachstum -> deswegen geringe Investitionsansprüche. Strategie: Position halten,
Nachwuchseinheiten ("Question Marks", KOSY links oben): hohe Investitionserfordernisse wegen starken Wachstum, geringe Mittelfreisetzung aufgrund geringer Marktanteile. Strategie: Selektieren, chancenlose Produkte absetzen
Problemeinheiten ("Poor Dogs", KOSY unten links): schlechte Marktposition sowie Kosten- und Ertragssituation, Kosten für Sicherung der Marktposition werden nicht wieder gewonnen. Strategie: Desinvestieren
Stareinheiten (" Stars ", KOSY oben rechts) : schnell wachsende Spitzenreiter, gute Gewinnerwartung, hohe Investitionserfordernis um weiter zu kommen. Startegie : Investieren und Wachsen, Cash-Einheiten (" Cash-Cows ", KOSY unten rechts) : überragende Marktstellung bei geringen Kosten, Gewinn und Cash-flows sind hoch, geringes Wachstum -> deswegen geringe Investitionsansprüche. Strategie : Position halten, Nachwuchseinheiten (" Question Marks ", KOSY links oben) : hohe Investitionserfordernisse wegen starken Wachstum, geringe Mittelfreisetzung aufgrund geringer Marktanteile. Strategie : Selektieren, chancenlose Produkte absetzen Problemeinheiten (" Poor Dogs ", KOSY unten links) : schlechte Marktposition sowie Kosten- und Ertragssituation, Kosten für Sicherung der Marktposition werden nicht wieder gewonnen. Strategie : Desinvestieren
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