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Problem definition/formulation of the research question:
• “How do consumers, marketers and service providers perceive the use of artificial intelligence for creative tasks in marketing?”
Problem definition/formulation of the research question:
• “How do consumers, marketers and service providers perceive the use of artificial intelligence for creative tasks in marketing?”
Problem definition/formulation of the research question: • “ How do consumers, marketers and service providers perceive the use of artificial intelligence for creative tasks in marketing?”
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